Image from http://fastfood network&media%hh56/real food/photo
Virtue network
refers to the computer network comprising of at least virtue network
links. The links do not constitute wired
connection, but it is implemented using virtualization network method. Food
plays an important role in the virtue network system. For example venturing in
food, photography appears to be a very appetizing experience that has become a
trend in virtue system. Food photos are shared on social media platforms for
instance Instagram where people Instagram meal photos several times (Jaccard,2013).
In hotels, customers are provided with a virtue bite
of what they eat just before ordering from the menu. For instance, in London's
Asia- themed restaurant customers are provided projection images of black code
as well as other dishes directly onto dinners' plate. In case one is ready to
place an order, you just tap the touchpad, and your food will be with you
shortly. The plate usually remains blank until the customers use the touchpad
to view the menu (Mitcham,
2005).
Exploration of the digital network in the recent past
has significantly changed the rules and the fields more so children and
teenagers. Companies on the other side market their food, snack food and soft
drinks very fast. The traditional way of marketing is gradually evolving into
the new world of technology as food beverage, and snack companies have to grow
from an improved online and social market techniques (Kuttainen,2015).
Today, intense and powerful promotion is entirely incorporated with young
people's social relationships and interaction.
The impact of virtue food marketing
on ethnic minority youth is of concern. For instance obesity rate has grown
very high for African- American girls. This is because the food, fast food and
beverage industries target ethnic youth. Research has shown that ethnic
minority young people are positively influenced by this marketing technique
than non-Hispanic whites. As per a large number of ethnic young people and their
heavy use of the new media and cultural trend setting, the digital marketers
have successfully made understanding and connectivity with ethnic youth a priority
(Mitcham,
2005) .
Jaccard, M. (2013). The objective is quality:
Introduction to quality, performance and sustainability management systems of
the Food.
Boca Raton, Fla.
Kuttainen, V. (2015). BA1002: Our space: Networks, narratives and Making of Place. Lecture8 [ powerpoint slide]
Mitcham, C.
(2005). Encyclopedia of science, technology, and ethics. Detroit [Mich.:
Macmillan Reference USA.
Whilst I agree with you that obesity rates have risen in African-American Girls and many other minority groups such as Indigenous Australian’s and Torres Strait Islanders. On the Australian Bureau of Statistics it shows that in 2013 nearly 33.5% of Caucasian males over the age of 55 were overweight whilst Caucasian women 33.7% of the sample population were also overweight. These results show that obesity is an issue affecting everybody no matter their Nationality or gender. These statistics also show how much healthy eating has declined due to the rise of fast food and take away options available as an easy alternative to cooking and the advertisement pressure placed on everyone by Food and Beverage Companies.
ReplyDeleteReferences
Abs.gov.au,. (2015). 4727.0.55.001 - Australian Aboriginal and Torres Strait Islander Health Survey: First Results, Australia, 2012-13. Retrieved 21 September 2015, from http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/A07BD8674C37D838CA257C2F001459FA?opendocument